Sustainable In-Store Packaging
Select a company that has its own store. Design an in-store package that is functional not only for the product it contains, but which can be re-used for other needs.
I designed a functional and sustainable package for Oakley, the company that manufactures sports performance equipment and lifestyle products. This package can be used for packaging everything Oakley sells, from clothes to sunglasses. It can be used as a case or a bag for many other items as well. I designed the package using attractive and reverberating colors, with the Oakley logo represented as a main design theme. In addition, I designed an advertising poster and a postcard to help promote the new package.