36 Color Pencils Package
Design an innovative and functional package that contains 36 color pencils. This package represents a private label product called Spectrum. Develop unique visual identity for the package.
My package design is based on the structure of a prism. A prism can display the brightly colored spectrum as light passes through it and is then refracted. This is similar in concept to the visual representation of an echo as sound bounces off of a surface. I used the three-sided structure of the prism for the functionality of dividing the pencils into three groups of twelve. In addition, my goal was to make the package attractive to teenagers, providing instructions on how to use color pencils to achieve the best results.